Set up in February 2012 by four guys in a café, we had no clients but were full of ambition. Today, we have grown to become the agency-of-record for some of the most prominent and sought-after brands in the region.
We are a proven team that has worked together for over a decade in one of the country’s most successful agencies, with an average of 20 years’ experience each, leading international and local accounts.
Part local and part global in ownership, we belong to the world’s largest independent network with 23 offices worldwide. This unique hybrid model is extremely beneficial to our clients, as it allows us to respond swiftly like a nimble operation, but with the stability of a large network. And our hands-on approach means clients interact only with the four partners and senior teams. Because we like to get things right, right from the start.
We are a full-service integrated advertising agency with through-the-line capabilities that range from advertising and branding to digital services. Our services include:
Social media marketing — strategy, content sourcing and creation, community management
It defines the way we work and the work we produce.
Because simple ideas enter the brain quicker and stay there longer.
But simple doesn't mean easy.
After all, it's easier to complicate than simplify.
Especially when we're here to make an impact, not just ads.
Founding Partner, CEO
With 27 years in the ad industry, 13 years as CEO, Tanuj developed a formidable acumen from his time at MAA Bozell and Ogilvy in India and JWT, Y&R and M&C Saatchi in Singapore. He has helmed major accounts including Citibank, OCBC Bank (regional), Singapore Tourism Board (global), Resorts World Sentosa (regional), SingTel, M1 and Audi.
A multi-dimensional marketer with close to 25 years of experience in the business, Sangram has considerable breadth and depth of experience in all the key aspects of marketing communications including, but not limited to, brand consultancy, brand communication, channel planning and marketing strategies.
Anthony’s deep and wide experience in building brands through communications spans 25 years for client assignments both in Singapore and across the Asia Pacific region, and his experience covers many industry segments across both Government and Public sectors.
Partner, Executive Creative Director
Han Ming is a consummate creative professional who has spent the last 21 years developing integrated campaigns for some of the most well-regarded brands such as SingTel, M1, IKEA, Citibank, OCBC Bank, Bank of Singapore, Singapore Tourism Board, Republic of Singapore Navy, Audi and Jaguar, in Singapore, Asia as well as around the world.
Chief Strategy Officer
A seasoned marketing communications professional with 20 years of experience, Ramesh has worked with blue chip agencies including Leo Burnett, Ogilvy and TNS in India and Singapore. He has led strategy for top-notch brands like Samsung, BP Castrol and Philips. His deep passion to understand and influence human behaviour is a proven asset in solving clients’ business problems.
Strategy Planning Director
Having worked in both advertising and market research over the last 15 years, Dawn has extensive experience in providing insight-based advice to clients and developing advertising and marketing communications strategy. She has worked on a breadth of industries, from banking to telecommunications and education to tourism.
Group Head, Digital/Social Media
Creative and goal-oriented, Katherine is a hybrid marketer with a proven track record in leading social and content strategies across local and regional clients such as P&G, Tigerair, Bridgestone, and Maybank, to name but a few.
Creative Services Manager
Chris has worked across multiple disciplines in advertising for almost 30 years, and across 4 continents. Her vast experience enables her to make sound assessments in terms of cost-effectiveness, while planning and managing turn-key projects to achieve successful results.
Senior Art Director
In the two decades he’s spent in the industry, Marc has worked on prominent brands from all categories. Some of the names that have benefited from his creations are MOH, Aston Martin, Caltex, OCBC, SingTel, M1, BRANDS, Samsung and Volvo to name a few. His experience and work have cut across offline and online mediums, including social media.
In his 18 years in the industry, Leonard has been part of the creative force that has contributed to marketing and branding success on both sides of the causeway. In addition to working on halo brands like Coca-Cola, Audi, Shell, Cathay Pacific, Citibank, Levi’s and SingTel, his experience has led him firmly into the digital space, integrated marketing and social media landscape.
Senior Art Director
Shiyi has over 8 years of experience across various advertising disciplines, including Digital and Shopper Marketing. He has developed integrated campaigns for some of the most coveted clients regionally in Hewlett Packard, Singapore Navy, M1, BMW, Burger King and Resorts World Sentosa.
Tired of hearing bad news, Shervin switched from journalism to advertising 10 years ago. Since then, he’s been crafting stories on traditional and digital mediums for various brands across a variety of industries, such as Volkswagen, McDonald’s, Sony, Johnson & Johnson, Tokio Marine, Montblanc, Singapore Airlines, Air France and the Health Promotion Board.
Senior Art Director
David has 15 years of experience in advertising. His drive lies in the pursuit of creativity, taking on new challenges and developing effective, practical and functional advertising solutions for clients locally and across the region. Staying true to his belief that great work builds brands.
With 19 years in the ad industry, Wei has been part of the creative force that has contributed to the success of businesses and organisations across private and public sectors. His diverse portfolio experience has served him well in being flexible and adaptable in the strategic creative communication process. All with the goal of achieving the desired results on the intended audience.