Set up in February 2012 by four guys in a café, we had no clients but were full of ambition. Today, we have grown to become the agency-of-record for some of the most prominent and sought-after brands in the region.
We are a proven team that has worked together for over a decade in one of the country’s most successful agencies, with an average of 20 years’ experience each, leading international and local accounts.
Part local and part global in ownership, we belong to the world’s largest independent network with 23 offices worldwide. This unique hybrid model is extremely beneficial to our clients, as it allows us to respond swiftly like a nimble operation, but with the stability of a large network. And our hands-on approach means clients interact only with the four partners and senior teams. Because we like to get things right, right from the start.
We are a full-service integrated advertising agency with through-the-line capabilities that range from advertising and branding to digital services. Our services include:
Social media marketing — strategy, content sourcing and creation, community management
It defines the way we work and the work we produce.
Because simple ideas enter the brain quicker and stay there longer.
But simple doesn't mean easy.
After all, it's easier to complicate than simplify.
Especially when we're here to make an impact, not just ads.
Founding Partner, CEO
With 27 years in the ad industry, 13 years as CEO, Tanuj developed a formidable acumen from his time at MAA Bozell and Ogilvy in India and JWT, Y&R and M&C Saatchi in Singapore. He has helmed major accounts including Citibank, OCBC Bank (regional), Singapore Tourism Board (global), Resorts World Sentosa (regional), SingTel, M1 and Audi.
A multi-dimensional marketer with close to 25 years of experience in the business, Sangram has considerable breadth and depth of experience in all the key aspects of marketing communications including, but not limited to, brand consultancy, brand communication, channel planning and marketing strategies.
Anthony’s deep and wide experience in building brands through communications spans 25 years for client assignments both in Singapore and across the Asia Pacific region, and his experience covers many industry segments across both Government and Public sectors.
Partner, Executive Creative Director
Han Ming is a consummate creative professional who has spent the last 21 years developing integrated campaigns for some of the most well-regarded brands such as SingTel, M1, IKEA, Citibank, OCBC Bank, Bank of Singapore, Singapore Tourism Board, Republic of Singapore Navy, Audi and Jaguar, in Singapore, Asia as well as around the world.
Chief Strategy Officer
A seasoned marketing communications professional with 20 years of experience, Ramesh has worked with blue chip agencies including Leo Burnett, Ogilvy and TNS in India and Singapore. He has led strategy for top-notch brands like Samsung, BP Castrol and Philips. His deep passion to understand and influence human behaviour is a proven asset in solving clients’ business problems.
Strategy Planning Director
Having worked in both advertising and market research over the last 15 years, Dawn has extensive experience in providing insight-based advice to clients and developing advertising and marketing communications strategy. She has worked on a breadth of industries, from banking to telecommunications and education to tourism.
Head of Digital
Creative and goal-oriented, Katherine is a hybrid marketer with a proven track record in leading social and content strategies across local and regional clients such as P&G, Tigerair, Bridgestone, and Maybank, to name but a few.
Account Management Lead, Digital
Nicholas has a strong grounding in all things digital and social, having earned his stripes on regional accounts like IBM, Samsung and Tigerair. His expertise spans demand generation, marketing automation, data management, analytics and executing integrated campaigns.
Head of Art
In the two decades he’s spent in the industry, Marc has worked on prominent brands from all categories. Some of the names that have benefited from his creations are MOH, Aston Martin, Caltex, OCBC, SingTel, M1, BRANDS, Samsung and Volvo to name a few. His experience and work have cut across offline and online mediums, including social media.
Creative Services Lead
Chris has worked across multiple disciplines in advertising for almost 30 years, and across 4 continents. Her vast experience enables her to make sound assessments in terms of cost-effectiveness, while planning and managing turn-key projects to achieve successful results.
Project Management Lead
Melissa’s expertise lies in making sure things get down well, on time and within budget, a huge asset for clients and colleagues alike. She has worked with a range of organisations, the most recent being Facebook where she was a key member of the APAC Global Business Marketing team. She has extensive experience leading the process for regional digital campaigns, events and activations, among other things.