Thanks to the advancements in technology and the internet, small to medium businesses can now export their wares and reach the global marketplace more easily. However, to achieve it, names like Amazon, Google and Ebay are the first that come to the minds of business owners, and not Facebook; even though it is the more effective alternative.
We created a series of videos that demonstrated how easily business owners can reach, not just international customers, but individuals who share their passion. This was done using real success stories and Facebook’s popular reaction icons, giving the campaign credibility and universal appeal. But more importantly, it showed what only Facebook–with its social network of 2 billion–can do for growing businesses: connect them directly with the people who are interested in their product or service offerings.