How far would you go to protect your loved ones?


“Safety in every moment” has always been Bridgestone Malaysia’s core belief, and it wanted to leverage Mother’s Day to spread this message. The brand wished to celebrate the true hero in every selfless mum, and the care she puts in to ensure the safety of her child. In turn, the campaign will help sway key influencers in the tyre purchase decision-making process – the mums – to choose Bridgestone tyres. Because like them, Bridgestone places safety above all else.