BRIDGESTONE
BackROUND
“Safety in every moment” has always been Bridgestone Malaysia’s core belief, and it wanted to leverage Mother’s Day to spread this message. The brand wished to celebrate the true hero in every selfless mum, and the care she puts in to ensure the safety of her child. In turn, the campaign will help sway key influencers in the tyre purchase decision-making process – the mums – to choose Bridgestone tyres. Because like them, Bridgestone places safety above all else.
IDEA
Mums would sacrifice anything for their kids. But when the tables are turned, would the kids do the same? We put this to the test in a charming and heartwarming video that shows how much kids will be willing to give up in exchange for their mum’s well-being and safety.
The 2017 Mother’s Day campaign is Bridgestone Malaysia’s best performing campaign of all time. The main video, Mother’s Day greeting video, and behind-the-scenes video garnered a total of over 2.6 million views, 22,344 reactions, 5,474 shares – mainly driven organically with little media spend. In the first 10 days alone, the main video attracted over 800,000 views. Thousands of comments and shares showed that people were truly moved by the message, and the campaign drove unprecedented exposure for Bridgestone Malaysia.
