Royal Brunei Airlines intends to grow revenues by increasing overall tourism inflow into Brunei. The objective is to get more people to plan a Brunei holiday, and choose to fly Royal Brunei Airlines while doing so.
What the rest of Asia has lost in the swirl of rapid growth and development, Brunei has in abundance – Authenticity. Simplicity. Warmth. It is evident in every aspect of the country – nature, people, interactions, values and way of life. Our idea is to position Brunei as the antidote to the modern-day stress of city life in Asia and the world.
Given that the consumer decision journey for travel has gone completely digital, especially among hyper-connected Asian travellers, we have adopted a 100% digital approach to our campaign. The global campaign spans 12 markets and utilises digital platforms such as YouTube, Facebook and Instagram.