Our challenge for Delfi Orchard was to create a single creative idea — memorable and ownable — that can be applied to different occasions on the retail calendar, e.g. Chinese New Year, Christmas, Great Singapore Sale. The creative campaign would efficiently maximise the limited budget, time and resources of the client.
Delfi Orchard — for whatever you have in mind. The visual style is distinct but yet customisable for each occasion, with the thought bubble as a platform for us to showcase the different thematic offerings.